高校品牌战略建设研究  

Construction of University Brand Strategy

作　　者：曾智[1] 马小燕[1] 

机构地区：[1]南京中医药大学经贸管理学院,南京210046

出　　处：《价值工程》2015年第30期241-243,共3页Value Engineering

基　　金：江苏省省教育厅高校哲学社会科学研究(项目编号:2013SJB6300076)

摘　　要：随着市场经济体制的完善与发展,我国教育领域逐渐市场化,各大高校之间的竞争日趋激烈。教育领域的多元化和学生选择的多样化,使其由卖方市场转变为买方市场,促使高校必须建立品牌意识。打造高校独有的品牌成为其立足于市场竞争的中心点,也是高校发展的重中之重。With the development and perfection of market economy system, China＇s education sector has gradually adopted the market principle, and the competition between colleges and universities is increasingly fierce. Diversity in the field of education and diversification of students＇ choice make it into a buyer＇s market from a seller＇s market, prompting colleges and universities must establish brand awareness. To create a unique brand is the central point for colleges and universities to survive the market competition, and is also the key of the future development of colleges and universities.

关 键 词：高校 品牌建设 策略研究 

分 类 号：G47[文化科学—教育学]