组织协作、企业创新与自主品牌成长  

Rganizational Cooperation,Enterprise Innovation and Own-brand Growth

作　　者：齐昕[1,2] 刘家树[2] 

机构地区：[1]南京大学商学院,江苏南京210093 [2]安徽工业大学商学院,安徽马鞍山243032

出　　处：《预测》2015年第5期8-14,共7页Forecasting

基　　金：国家社会科学基金资助项目(12CGL013);教育部人文社会科学规划资助项目(13YJC630119);安徽省教育厅人文社会科学重点资助项目(SK2013A034);安徽省哲学社会科学规划资助项目(AHSKQ2014D15)

摘　　要：本文借鉴创新价值链理论，将企业创新到品牌成长的价值转化过程分解为企业知识研发、知识转化、品牌成长三个环节，构建一个有调节的中介模型，利用2005~2013年28省市的面板数据，分析组织协作情境下企业创新与品牌成长间的链接机制。研究发现，企业知识研发对品牌成长有一定促进作用；企业知识转化在知识研发对品牌成长的影响中起部分中介作用；同时，中介过程的前后路径均受到组织协作的正向调节，且对后半路径的调节作用相对较大；不同形式的组织协作其调节效应存在差异。Based on innovation value chain theory, this article divides the process of value transformation that from enter-prise innovation to brand growth into three parts, which is knowledge development, knowledge transformation, brand growth,and builds a moderated mediation model. Using panel data on 28 provinces and cites during 2005 ~2013, explores the link mechanism of knowledge development, knowledge transformation and brand growth under the organiza-tional cooperation environment. The main conclusions are as follows： knowledge development has a significant positive effect on brand growth;knowledge transformation has a partially mediated effect between the knowledge development and brand growth;meanwhile, the front and rear path of mediating process is positively moderated by organizational coopera-tion, and the effect on the rear is relatively large;different forms of organizational collaboration there moderating effects are different.

关 键 词：品牌成长 知识研发 知识转化 组织协作 

分 类 号：F273.1[经济管理—企业管理]