顾客参与企业产品创新过程中的知识共享博弈分析  

Game Analysis of Knowledge Sharing in Customer Participation into Enterprise Product Innovation

作　　者：来尧静[1] 宋秀林[1] 姚山季[1] 

机构地区：[1]南京工业大学经济与管理学院,江苏南京211800

出　　处：《南京工业大学学报（社会科学版）》2015年第3期112-117,共6页Journal of Nanjing Tech University：Social Science Edition

基　　金：教育部人文社会科学研究规划基金项目(13YJA630040);中国博士后科学基金特别资助(2014T70393);中国博士后科学基金面上资助(2012M520832);江苏省社会科学基金项目(12GLD013)

摘　　要：激烈的市场竞争下,顾客不再是被动的产品使用者,其参与新产品开发的重要性已经获得广泛认可。运用博弈论方法,分析顾客参与产品创新过程中与企业研发人员的知识共享问题,从而为提高二者之间的合作效率提供一定的理论基础。研究发现:基于个体的利己本性,当团队成员的个人知识共享行为没有得到有效激励时,他们就会陷入"囚徒困境";反之,有效的激励行为有利于促进成员间的知识共享,且企业的观测和监督力度越大,他们越容易积极共享知识,以便谋取更大的收益。In the fierce market competition,customer is no longer a passive product user,whose role in participating in the development of new products has been widely recognized. Using the game theory,the essay analyzes the knowledge sharing between the customers and the product innovation process and provides a theoretical basis for improving the efficiency of the sharing. We found that individual knowledge sharing behavior of team members is likely to be stuck in the ″prisoner＇s dilemma″ without effective incentives,while effective incentives are beneficial to promote the knowledge sharing among members,which will be further promoted by the concern and supervision of enterprises.

关 键 词：顾客参与 产品创新 知识共享 行为博弈 

分 类 号：F224.32[经济管理—国民经济]