企业形象的国内研究:现状与思考——基于中国知网(CNKI)近十年(2005-2015)的文献调查分析  

A literature review on corporation identity in China:Empirical analysis based on research paper from CNKI publication

作　　者：肖贝[1] 

机构地区：[1]北京大学新闻与传播学院广告系

出　　处：《广告大观（理论版）》2015年第5期82-89,共8页Journal of Advertising Study

摘　　要：企业形象自20世纪80年代后期引入中国之后,在国内的研究与讨论一直在进行,对于企业形象的研究涉及的领域也较广,包括企业形象的内涵和外延、构成内容、测量形式、价值影响、发展建议,对于企业形象和企业文化、企业家形象的概念也进行了对比研究,同时也有对企业形象运用的实例分析、趋势研究。本文将以中国知网数据库为样本来源,选取2005-2015十年间有关于企业形象的研究进行文献分析,以期为该领域的进一步研究提供借鉴。The new concept ＂Corporation Identity＂ was introduced to China in the late 20 century. Since that time researches on Corporation Identity, including the Connotation and extension, content, ways to measure, values and influence, advice on development, have sprung up. There is also Comparative study between Corporation dentity, Corporation Culture and Entrepreneur Image. The method of research includes theoretical research case analysis and trend study. This essay selects research papers about corporation identity between the years 2005-2015, from CNKI, to do empirical analysis. Summarizing the literature in this area not only helps to better understand the impact of Corporation Identity, but also provides new issues for future research

关 键 词：企业形象 企业文化 企业形象识别系统(CIS) 

分 类 号：G353.1[文化科学—情报学] F270[经济管理—企业管理]