基于地域及传统文化的产品设计策略研究  

Product Design Strategy Based on Region and Traditional Culture

作　　者：磨炼[1] 

机构地区：[1]广州美术学院,广州510006

出　　处：《包装工程》2015年第22期95-99,共5页Packaging Engineering

基　　金：广东省普通高校青年创新人才项目(2014WQNCX098);广州美术学院2014年度科研项目(14XJA016)

摘　　要：目的在重视文化创意产业、强调设计创新的大背景下,如何从方法策略层面扎实有效地开展产品设计工作。方法文化产品不能以广告语"恒源祥——羊羊羊"强制重复的方式去影响消费者的视觉及心理感受,简单粗俗地将文化标识以创口贴形式强加于产品势必达不到良好效果。"以文化促创新、以创新谋策略"是相辅相成作用的。结论基于文化,强调创新,以创新角度,理顺产品点、线、面各层级关系,有待学界每一份子、业界每一位设计师的关注与努力。How should we conduct solid yet effective product design in respect of its strategies and methods as we live in a world where much importance has been attached to culture innovation and design innovation.cultural products should not be presented in a simple and crude manner as it will only result in visual and psychological displeasure of the consumers. Heng Yuan Xiang, a famous textile company served as a bad example in this regard as it imposed its cultural identity on its products in a bandaid manner.The concepts of ＂promote innovation with culture＂ and ＂seek strategies through innovation＂ are complementary to each other.innovation is emphasized on the basis of culture and the relationship of elements at each level of production is rationalized in respect of innovation. This approach is worth the attention and efforts of each intellectu- al and designer in the circle

关 键 词：地域 传统文化 产品设计 策略 

分 类 号：TB472[一般工业技术—工业设计]