从Fairclough的语篇三维观解读房地产广告的意识形态  

On the Ideology of Real Estate Advertising from Fairclough's Three—dimensional Discourse Theory

作　　者：何湘君[1] 

机构地区：[1]湖南商学院外国语学院,湖南长沙410205

出　　处：《湖南商学院学报》2015年第5期117-120,共4页Journal of Hunan Business College

基　　金：湖南省普通高校教学改革研究项目"批评性语篇分析在大学英语阅读课教学的应用研究"(湘教通〔2014〕247号)

摘　　要：房地产广告是一种常见的商务语篇形式,迎合大众的物质和精神需求,宣传一种新的生活理念,影响着人们的消费观念和刺激人们的消费行为,从而达到推销房产的目的。本文通过运用Fairclough的语篇三维观,对三则房地产广告进行批评性语篇分析,旨在揭示广告背后的意识形态。Real estate advertising is a very common business discourse form, catering to the public＇s material and spiritual demand, influencing people＇s concept of consumption and stimulating people＇s consumption behavior to achieve the goal of selling housing estates. This article aims to uncover the ideology hidden behind the advertising by having the critical discourse analysis of three real estate advertisements with Faircloughls three-dimensional Discourse theory.

关 键 词：房地产广告 批评性语篇分析 语篇三维观 意识形态 

分 类 号：F293.35[经济管理—国民经济] F713.8