服务导向对制造企业从产品创新中获利的影响  

Does Service Orientation Help Manufacturing Enterprises to Profit from the Product Innovation

作　　者：张文红[1] 邓宏[2] 

机构地区：[1]南京大学商学院,江苏南京210093 [2]对外经贸大学国际商学院,北京100029

出　　处：《科技进步与对策》2015年第22期72-77,共6页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71372026)

摘　　要：能否从产品创新中获利是衡量企业创新成功与否的重要标准。与此同时,越来越多的制造企业试图通过在产品基础上增加服务来获取竞争优势,然而服务导向能否帮助企业从产品创新中获利是一个重要且尚未得到有效解答的问题。通过对279家中国制造企业的实证研究表明,服务导向会阻碍制造企业从产品创新中获利,但技术和市场不确定性会缓解这种阻碍作用。研究结果对创新获利理论和制造企业服务转型理论作出了重要贡献,并可为中国制造企业转型升级提供实践指导。Whether from the product innovation profit is an important standard to measure the success of enterprise innovation.At the same time,more and more enterprises are trying to increase services based on the products to gain competitive advantage,but whether the service orientation can help companies to profit from the product innovation is an important but has not yet been effectively solved problems.Through empirical research on the 279 Chinese manufacturing enterprises show that service orientation in manufacturing enterprises will hinder the profit from product innovation,but technology and market uncertainty will alleviate this inhibition.There are the important contribution of this paper to profit from innovation theory and theory of enterprise transformation and upgrading of manufacturing enterprises,and providing practical guidance for the transformation of Chinese manufacturing enterprises.

关 键 词：创新获利理论 服务导向 产品创新 技术不确定性 市场不确定性 

分 类 号：F273.2[经济管理—企业管理]