基于核心竞争力的商务英语学科建设  

Construction of Business English(BE) Discipline Based on Core Competence

作　　者：王菲[1] 

机构地区：[1]宁波工程学院,浙江宁波315211

出　　处：《宁波工程学院学报》2015年第4期113-118,共6页Journal of Ningbo University of Technology

基　　金：2015年宁波工程学院"文科振兴计划"项目

摘　　要：近30年来,我国的商务英语学科出现了前所未有的蓬勃发展。如何理性思考,以一种全新的宏观战略思维确保其健康而持续的发展势头,成为学界的共同课题。笔者将源于企业战略管理领域的核心竞争力理论引入商务英语学科建设,结合商务英语学科"三元交叉"、"复合"人才、"创新"基因等属性,对商务英语学科核心竞争力进行界定,提出其构成元素,从战略思维的高度谋划商务英语学科建设,为该学科的发展提供一种全新研究视角和前瞻性思考逻辑。Over the past 30 years, the BE discipline in China has been unprecedentedly booming. How to think rationally and ensure the healthy and sustainable development of BE discipline with a new macro-strategic thinking has become a common topic of the academic circle. This paper attempts to introduce the core competence theory in the field of strategic management of enterprises into BE discipline construction. Combined with the attributes of ＂three-discipline＂ crossing, ＂inter- disciplinary＂ talents and ＂innovation＂ gene, it defines the core competence of BE discipline, puts forward the components of BE discipline core competence, makes a future plan for BE discipline from the angle of strategic thinking and provides a new perspective of research and forward logical thinking.

关 键 词：核心竞争力 商务英语 学科建设 

分 类 号：G642[文化科学—高等教育学]