新媒体环境下人类“观看”行为透析  

Analysis on Human's Watching Behavior under the New Media Environment

作　　者：肖婉[1] 张舒予[1] 

机构地区：[1]南京师范大学,江苏南京210097

出　　处：《现代远距离教育》2015年第6期66-72,共7页Modern Distance Education

基　　金：教育部人文社会科学规划基金项目(编号:12YJA880161);江苏省教育科学"十二五"规划重点课题(编号:B-a/2011/01/026)"从共享到共生:基于专题学习网站的知识建构转型研究";江苏高校优势学科建设工程资助项目的资助

摘　　要：在新媒体环境下,人类的"观看"行为具有了一些新的特征:观看的对象越来越多样化、观看的环境趋向于符号化、观看的方式越来越技术化,观看者之间也呈现出更强的互动性。从传播学的角度来看,新媒体环境是以信息的形式、内容、传播以及观者主体间的关系为载体影响人类的"观看"行为的。由于新媒体环境对人类的"观看"行为产生既有冲击、又有迎合的影响,人类"观看"行为的结果呈现出正反两面性效应。深刻剖析新媒体环境下人类"观看"行为的新特征、媒介动因与正反效应,能为新媒体时代下视觉素养与媒介素养教育提供有力参考。Humang watching behavior under new media environment varies has some new characteristics. Watching object more and more diversified, watching environment tend to symbolization, the way of watching more and more technical, and present a stronger interaction between the viewer. From the point of view of communication, new media environment use the form of information, content, transmission and the relationships between viewer main body of the influence of human ＂ watch＂ behavior as the carrier. Since new media is not only a kind of shock, but also a cater on human watching, humans watching behavior gets both positive and negative re- action. Analyzing the features, media factors and effects of watching under the new media environment, we can obtain great reference for the education of visual literacy and media literacy.

关 键 词：新媒体 观看 视觉 视觉文化 

分 类 号：G64[文化科学—高等教育学]