企业文化对企业公民行为的影响研究——基于基层员工视角  

Corporate Culture's Impact on Corporate Citizenship Behavior:From the Perspective of Ordinary Staff

作　　者：郭利利[1] 

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《黎明职业大学学报》2015年第4期28-32,共5页Journal of LiMing Vocational University

摘　　要：以服务性企业的基层员工为样本,通过发放调查问卷收集企业文化对企业公民行为影响的数据。同时在文献分析的基础上构建企业文化对企业公民行为影响的结构方程模型,并运用SPSS以及AMOS软件对数据进行分析。结果表明:企业文化的3个维度对企业公民行为有不同程度的影响。其中顾客导向文化对企业公民行为有显著的正向影响,竞争导向文化对企业公民行为中的经济公民行为没有显著影响,人文导向文化对企业公民行为有显著正向影响。提出企业管理者应重视人文导向的企业文化培养与塑造,以便使企业更好地表现出公民行为。Data were collected from the ordinary staff in services establishments with a questionnaire to study the corporate culture＇s impact on corporate citizenship behavior. On the basis of literature review,a structural equation model of the impact was established and analyzed with SPSS and AMOS. The result showed that three dimensions of corporate culture have different degrees of impact on corporate citizenship behavior： Customer oriented culture has significant positive impact on corporate citizenship behavior; competition oriented culture has no significant effect on economic citizenship behavior but has significant negative impact on the other three dimensions; humanism oriented culture has a significant positive effect on corporate citizenship behavior. It is proposed that managers should pay attention to the cultivation and shaping of humanism oriented culture so that corporates can obtain better citizenship behavior.

关 键 词：企业文化 公民行为 顾客导向 竞争导向 

分 类 号：F590[经济管理—旅游管理]