基于户外LED全彩显示屏的动漫广告设计  

Animation Advertising Design Based on Outdoor Full-color LED Display Screen

作　　者：徐霞[1] 

机构地区：[1]南通职业大学电子信息工程学院,江苏南通226007

出　　处：《南通职业大学学报》2015年第4期125-128,共4页Journal of Nantong Vocational University

摘　　要：在对户外LED全彩显示屏广告形式、特征及发展概况研究的基础上,探讨动漫设计在户外大屏广告中的创意设计与制作要点。研究表明,在国家大力扶持并迅速发展动漫业的大背景下,吸引力强、表现力恰当的原创动漫角色设计及适合广告内容的创意制作,是提升户外LED全彩显示屏的动漫广告实效的关键。On the basis of the research into advertising forms, features and development of the outdoor full- color LED display screen, the paper explores creative design elements of animation design in outdoor big- screen advertising. Studies have shown that when the government vigorously supports and develops the anima- tion industry, the key to enhancing the effect of the animation advertising are as follows： being attractive, be- ing expressive, original animation character design and creative design of advertising.

关 键 词：LED全彩显示屏 户外广告 动漫制作 视觉效果 创意设计 

分 类 号：J534.3[艺术—艺术设计]