忠诚回归:企业长青的伦理反思  

Loyalty Return: Ethical Reflection on Everlasting Development of Business

作　　者：姚桂芳[1] 杨立蛟[1] 

机构地区：[1]山东科技大学马克思主义学院,山东青岛266510

出　　处：《衡水学院学报》2016年第1期21-24,共4页Journal of Hengshui University

基　　金：国家社会科学基金项目(BEA100036);山东省艺术科学重点课题(Z2014025)

摘　　要：忠诚美德是企业伦理需要传承的核心价值,是现代企业发展的长青之基.忠诚是古代社会伦理的核心品德并具有极高的位置,我们需要继承其优秀做法,也要超越时代局限性.忠诚美德在市场经济中应是相互的、多维的.建立企业相互忠诚理念是企业精神文化的思路所在,是企业健康发展的文化因子.Loyalty in business ethics is the core value to be inherited and is the foundation for the everlasting development of modem enterprises. Loyalty is the core virtue in ancient China and has a very high position. We need to inherit its good practice, but go beyond the limitations of the times. Loyalty should be mutual and multidimensional in a market economy. The establishment of enterprises of mutual loyalty is the idea of enterprise culture, is the cultural factor of the healthy development of enterprises.

关 键 词：忠诚 企业 企业长青 企业文化 伦理 

分 类 号：B82-053[哲学宗教—伦理学]