基于CIS理念的职业院校品牌形象建设研究  

Research on Brand Image Construction of Vocational Schools Based on CIS Concept

作　　者：张萌[1] 

机构地区：[1]天津职业技术师范大学,天津300222

出　　处：《职业教育研究》2016年第1期37-40,共4页Vocational Education Research

基　　金：天津职业技术师范大学科研发展基金课题"关于加强我校品牌形象建设的策略研究"(项目编号:SK12-15)

摘　　要：职业院校谋求生存与发展必须推进文化建设与品牌形象塑造工程,CIS统一识别系统在职业院校的导入及实施是市场经济下职业院校适应现代发展的必然要求。本文就目前国内职业院校导入CIS识别系统的现状,总结存在的问题,提出策略内涵和实施流程,探讨实际操作。It is indispensable to promote the construction of campus culture and brand image in the development of vocational schools. The introduction and implementation of CIS unified identification system is necessary to meet the needs of the market economy in vocational schools. Based on the current situation of introducing CIS recognition system in China, the existing problems are summarized, strategy connotation and implementation process are proposed, and the practical operation is explored in this paper.

关 键 词：职业院校 CIS 统一识别 品牌形象 

分 类 号：G717[文化科学—职业技术教育学]