基于“4Ps”理论的高校就业公平指导研究  

作　　者：魏冬明[1] 

机构地区：[1]燕山大学招生就业处,河北秦皇岛066004

出　　处：《高教学刊》2016年第4期60-61,共2页Journal of Higher Education

基　　金：2015年度河北省人力资源和社会保障研究项目(JRS-2015-1135)

摘　　要：高校的就业公平问题由来已久。随着社会经济的进一步发展,高校毕业生之间的就业环境和就业结果的不公平有逐步加剧的趋势。高校应立足学生发展自身,以"4Ps"为理论导向,开设就业公平指导课程,设置就业公平服务平台,逐步培养毕业生的"销售"价值,弥补就业不公平带来的发展差距,为进一步提升高校就业指导服务水平提供有益帮助。Employment Equity university a long time. With the further development of social economy, employ- ment, the environment and employment outcomes inequities among college graduates has gradually worsens. Universi- ties should be based on students＂ development of their own, to ＂4Ps＂ theory-oriented, open employment equity guide curricula and employment equity services platform, and gradually develop ＂sales＂ value graduates make up the de- velopment gap caused by unfair employment, in order to further enhance the College career guidance service to pro- vide useful help.

关 键 词：“4Ps” 高校 就业公平 

分 类 号：G647[文化科学—高等教育学]