大学生创业机会识别演化的多案例研究  

A Multi- case Study on Evolution of College Students' Entrepreneurial Opportunity Identification

作　　者：张红[1] 

机构地区：[1]北京师范大学珠海分校艺术与传播学院,广东珠海519087

出　　处：《成都师范学院学报》2015年第12期17-21,共5页Journal of Chengdu Normal University

基　　金：珠海市哲学社科"十二五"规划2014年度社科规划项目(2014134)

摘　　要：运用多案例对比研究的方法对大学生创业机会识别演化进行分析。研究结果表明:大学生创业者机会识别方式的"偶然发现"更多表现为由通过个人网络识别向通过组织网络识别转变,而非大学生创业者的偶然发现则是基于先前经验,到成长期以后二者都会采取主动搜寻。商业模式上二者都具有由初创期的关注价值内容向成长期的关注伙伴关系演化的特点。对于有创业意图的大学生而言,套利行为可能导致最终创立新企业。The evolution of entrepreneurial opportunity identification of college students is analyzed by multi - case study. The results indicate that：college students＇entrepreneurial opportunity identification method of ＂ accidental discovery＂ more behaved from identificated through personal networkto through organizational network. The occasional discovery of non - college students is based on previous experience. The firms founded by both collede students and non - colledge student will take active search after the growth period. Their business model are all have the characteristics of evolving from pay attention to the value content in start - up phase to pay attention to the partnership in growth period. Arbitrage may lead found a new venture finally for college student with entrepreneurial intention.

关 键 词：机会识别 商业模式 大学生 案例研究 

分 类 号：F270[经济管理—企业管理] G647.38[经济管理—国民经济]