佛山印象手信产品包装设计元素的提取与开发  

Paekage design elements extraction and development of Foshan impressions gift

作　　者：上官国莲[1] 李彬[1] 刘富来[1] 胡文娥[1] 

机构地区：[1]佛山科学技术学院食品安全系,广东佛山528231

出　　处：《佛山科学技术学院学报（自然科学版）》2016年第2期43-48,共6页Journal of Foshan University(Natural Science Edition)

摘　　要：本文以佛山五区的特色景点与文化历史为背景,综合五区的特色小吃的优点,以糕点手信作为载体,试图开发一种承载佛山深厚文化底蕴的糕点手信产品,让品尝者在享受美食的同时对佛山印象也有着美好的记忆。通过思维导图挖掘佛山印象概念,将采集、提取的佛山地域文化元素引入到包装设计中,并采用拼图和与时俱进的创意,使佛山印象手信包装一盒多用,灵活多变,并具有品牌的积累效应。This paper outlines our efforts to develop a pastry product bearing Foshan＇ s deep cultural deposits bycombining their specific snacks with five district＇s speial scenery and cultural history at Foshan as background,for arousing tasters＇ best impressions to Foshan while enjoying sweet foods. Local cultural elements werecollected and retrieved into packaging design by mindmapping mining of Foshan impressions, jigsaw puzzle andcreative ideas of keeping up with times were also used for gift packaging making one box with multiple purposes,flexible, and trademark accumulation effects.

关 键 词：佛山印象 手信 包装 设计元素 

分 类 号：S685[农业科学—观赏园艺]