交通标志牌的图像转喻解析  

A Pictorial Metonymy Approach to Traffic Signs

作　　者：黄元龙[1] 冯小玮[1] 

机构地区：[1]肇庆医学高等专科学校,广东肇庆526020

出　　处：《湖南工程学院学报（社会科学版）》2016年第1期37-41,共5页Journal of Hunan Institute of Engineering(Social Science Edition)

摘　　要：交通标志牌是一种常见而又简洁的图像转喻,尽管其色彩、形状、线条、图案等各方面的设计简单粗犷,却可以表达充足的意义,传递其交际意图,这与人的转喻认知是密不可分的。通过对交通标志牌的转喻分析可知,图像转喻和语言转喻的认知操作方式是一致的,这充分说明了转喻认知的普遍性。此外,转喻认知具有经济省力的优势,可用于指导交通标志牌的设计。Despite their simple colors,concise lines,course shape and patterns in design,traffic signs are quite able to convey sufficient meaning to make their communicative purposes well understood.The reason is that human beings can understand them by means of metonymic cognition.Metonymic analysis of traffic signs indicates that pictorial metonyny shares the same cognitive operation with liguitic metonymy,which proves the pervasiveness of metonymy.Since metonymic cognition has the advantages of economy and least effort,it should been taken as guidance for designing traffic signs.

关 键 词：交通标志牌 转喻认知 图像转喻 认知优势 

分 类 号：H030[语言文字—语言学]