基于地域性和人性化的北部湾旅游景区标识系统优化设计研究--以广西防城港市簕山古渔村风景区为例  

Optimal Design of Beibu Gulf Scenic Identifiable System Based on Regionality and Humanization——Take Leshan Fishing Village Scenic Area of Fangchenggang as an Example

作　　者：张晓翠[1] 

机构地区：[1]广西艺术学院,广西南宁530007

出　　处：《玉林师范学院学报》2016年第1期28-32,共5页Journal of Yulin Normal University

基　　金：2015年度广西壮族自治区高等学校科学研究项目“北部湾新农村景区旅游标识系统的构建研究”(KY2015YB205)阶段性成果;2015年度广西哲学社会科学规划课题“基于生态文明的广西壮族乡村旅游地标识构建研究”(15FXW00)阶段性成果

摘　　要：作为旅游景区有机组成部分的标识系统,目前更多是研究其规范性和实用性,而对其管理、教育和文化传播等功能研究较少。本文结合分析北部湾旅游景区标识系统目前存在的缺乏地域文化的有效融入和对旅游者的人性化关怀的现状的基础上,尝试从地域性和人性化的视角对北部湾旅游景区标识系统设计进行探讨,提出具体优化设计的策略,再以防城港市簕山古渔村风景区为例探讨了标识系统优化设计的具体实践,以探索出一条充分发挥北部湾旅游景区标识系统的管理、教育和文化传播功能,实现地域性和人性化的有效途径。Identifiable system, as an organic part of tourist scenic spot, is currently studied mostly on its standardization and practicality. Its other functions, such as management, education and cultural transmission, were less researched. Based on the status quo of lacking regional culture and humanistic care of tourists, this paper attempted to discuss the design of identifiable system of Beibu Gulf tourism scenic from the perspective of regionality and humanization, the specific strategies of optimal design are put forward with the case of Leshan fishing village scenic area, so as to track out an effective way for fully performing the function of management, education and cultural transmission of the scenic area and realizing its regionality and humanization.

关 键 词：北部湾旅游景区 标识系统 地域性 人性化 

分 类 号：J524.4[艺术—艺术设计]