新媒体时代跨文化传播的全球伦理构建  

Global ethic construction of transcultural communication in a new media age

作　　者：徐鸣[1] 童卡娜[2] 

机构地区：[1]中南大学建筑与艺术学院,湖南长沙410083 [2]中南大学校团委,湖南长沙410083

出　　处：《中南大学学报（社会科学版）》2016年第2期30-32,共3页Journal of Central South University：Social Sciences

基　　金：国家社会科学基金艺术学项目"广告设计伦理学研究"(12CG102);湖南省哲学社会科学基金重点项目"广告设计伦理研究"(12ZD85)

摘　　要：当代的跨文化传播存在着传播格局上的非正当性、传播指向上的强私利性、传播效果上的非合理性等偏失,其全球伦理的构建势在必行。跨文化传播全球伦理最重要的一般性伦理原则应是善意原则与公平原则,其传播主体的伦理责任,主要应包括珍重生命、反对暴力,诚实守信、宽容互重文,共存共荣、和平自由的文化伦理责任,以及公利为先、私利为后的社会伦理责任;其传播行为的伦理规范,主要应包含行为目的的规范、行为本身的伦理规范、行为效果的伦理评估。Contemporary transcultural communication has experienced deflections including non-legitimacy ofcommunication pattern, severe self-interest of communication direction and irrationality of communication effect. It is,therefore, imperative for us to build global ethic. Of the global ethic in transcultural communication, the mostsignificant general ethical principle should be good-will principle and justice principle. And the ethnic responsibility ofthe communication subject consists of cultural ethnic responsibility featuring cherishing life and fighting againstviolence, and social ethnic responsibility featuring giving priority to public interest rather than private interest. What ismore, the ethnic regulation of communication behavior mainly contains regulation of its purpose, ethic regulation of thebehavior itself, and the ethical evaluation of its effect.

关 键 词：跨文化传播 全球伦理 传播主体 传播行为 善意原则 公平原则 

分 类 号：J0-02[艺术—艺术理论]