危机沟通的目标分析  

Target Analysis of Crisis Communication

作　　者：夏保成[1] 王碧[1] 迟菲[1,2] 

机构地区：[1]河南理工大学,河南焦作454000 [2]中国科学院政策与科学研究所,北京100190

出　　处：《灾害学》2016年第2期145-151,共7页Journal of Catastrophology

基　　金：河南省教育厅人文社科重点研究基地项目"重大突发事件应对中导向性风险沟通研究"

摘　　要：在灾难发生前和发生后,往往会出现一些危机或突发事件,它们可能导致灾难的发生或者进一步扩大。对危机或突发事件进行处理,可以有效地避免灾难。突发事件或危机的处理过程中往往需要危机沟通,但各国的危机沟通仍处于初级阶段,存在危机沟通不当的问题。危机沟通中目标不一致、缺少原则性的理论指导,是造成危机沟通不当的一个重要原因。对此总结了各国在危机沟通中的案例以及危机沟通的目标,并分析和提出危机沟通中实现事件最佳处理结果总目标;接下来对总目标进行阶段性和层次性分解,对目标进行了更深入的探讨。通过对危机沟通目标科学系统的分析,为危机沟通实践提供理论基础。Before and after the disaster occurs,there are often a number of crises or emergencies; they may lead to the occurrence of a disaster or further expansion. To deal with the crisis or emergency,it can effectively avoid the occurrence of disaster or further expand. In the face of a series of events at home and abroad,we find that it often requires crisis communication in the process of dealing with unexpected events. But the crisis communication that has many imperfections is still in the primary stage. The target is not clear and lack of theoretical guidance in the crisis communication which are important causes of the improper crisis communication. Here,we summarize the case of crisis communication in various countries and the target of the crisis communication,and analyze and propose the best treatment outcome of the crisis communication,next to the overall goal of stage and hierarchical decomposition and a deeper discussion on the target. Through the analysis of the scientific system of the target of the crisis communication,it provides the theoretical basis for the crisis communication practice.

关 键 词：突发事件 危机沟通 目标 分解 

分 类 号：X43[环境科学与工程—灾害防治] X9