论微课在英文广告阅读课程中的应用  

On the Instructional Design of English Advertising Reading Teaching with Information Technology

作　　者：李芙蓉[1] 吕小莉[1] 

机构地区：[1]安徽交通职业技术学院文理科学系,安徽·合肥230051

出　　处：《科教文汇》2016年第12期172-173,共2页Journal of Science and Education

摘　　要：大数据时代下的微课程作为崭新的教学手段和资源,在国内外的课堂教学中发挥了不可比拟的作用。本文从广告阅读的教学设计为切入点,通过教学理念、教学程序和教学反思等方面阐述了利用信息化技术手段,将生成和现成的资源相互融合,突出学习的碎片化和泛在化,改善教学效果。Big Data era gave birth to the new situation for teaching and learning. Due to this, being one of the new teaching methods and resources, the micro-lecture plays an incomparable role in the classroom teaching both at home and abroad. The paper aims to illustrate the effective ways of using integrating available resources with merging ones to highlight the characteristics of debris and ubiquitous learning with the help of information technology and to improve teaching effect as well.

关 键 词：信息化教学 微课 教学设计 

分 类 号：H319[语言文字—英语]