随机环境下闭环供应链的制造/再制造混合库存补货策略  

Research on the Manufacturing/remanufacturing Mixture Inventory Replenishment Strategy of Closed- loop Supply Chain under Stochastic Environment

作　　者：张曙红[1,2] 

机构地区：[1]湖北物流发展研究中心湖北省高校人文社科重点研究基地,湖北武汉430205 [2]湖北经济学院,湖北武汉430205

出　　处：《物流工程与管理》2016年第3期60-64,共5页Logistics Engineering and Management

基　　金：教育部人文社会科学青年项目(12YJC630292)

摘　　要：考虑广告投入对消费者效用的增长效应及消费者环境偏好的影响,在随机不确定环境下构建了制造产品和再制造产品的市场需求函数,并在再制造产能不受限/受限两种情况下分析了闭环供应链中的制造/再制造产品的最优订货策略,进而通过比较制造产品与再制造产品的边际利润,研究了制造主导和再制造主导下的混合库存补货策略。Considering the growing effect of advertising investment on product’s consumer utility and the influence of consumer environmental preference,market demand functions of manufacturing / remanufacturing products are established under stochastic uncertain market demand condition,and the optimal order strategies of manufacturing / remanufacturing products are obtained in two cases of unrestricted / restricted remanufacturing capacity,then the mixture inventory replenishment strategies are presented under manufacturing dominant and remanufacturing dominant conditions based on comparative analysis between the marginal profits of manufacturing / remanufacturing products.

关 键 词：闭环供应链 再制造 广告投入 柔性补货 

分 类 号：F274[经济管理—企业管理]