新媒体环境中的科技期刊客户知识管理  

The customer knowledge management of scientific journals in the newmedia environment

作　　者：丁世婷[1] 

机构地区：[1]<昆明冶金高等专科学校学报>编辑部,云南省昆明市学府路388号650033

出　　处：《中国科技期刊研究》2016年第5期474-479,共6页Chinese Journal of Scientific and Technical Periodicals

摘　　要：【目的】在把客户知识管理引入科技期刊的尝试中,探讨构建客户知识管理流程,使客户知识管理由理念固化为可操作的行为。【方法】针对期刊新媒体化发展提供的丰富的客户知识,结合案例期刊的一些数据将客户信息知识、客户操作知识、客户隐藏知识三类知识进行挖掘、储存、分析,实现对客户知识的利用。【结果】期刊实施客户知识管理,可以使关于受众的知识成为对期刊有用的、可利用的资源,体现了客户知识对期刊的增值作用。【结论】对客户知识管理的初步应用显示,客户知识管理能够对期刊的产品设计从内容到形式提供帮助。[Purposes]This paper aims at building the process that helps the customer knowledge management become feasible,when scientific journals try to bring the customer knowledge management into self-management. [Methods]This paper investigated and analyzed the more rich customer knowledge produced by journals＇ newmedia development. Based on some data of a journal as a case,practice has proved that customer information knowledge,customer operation knowledge and customer hiding knowledge could be mined,stored,analyzed,and utilized. [Findings]Results showthat when journals implement the customer knowledge management,the knowledge of audiences could be regarded as available resources,which reflects the added value of customer knowledge. [Conclusions] The initial application has proved that the customer knowledge management could provide references for journals＇ design from content to form.

关 键 词：科技期刊 客户知识管理 新媒体 客户知识获取 客户知识存储 客户知识利用 

分 类 号：G237.5[文化科学]