基于满意控制的客户流失两类错误  

Two Types of Errors for Customer Churn Based on the Satisfatory Tradeoff

作　　者：夏国恩[1] 

机构地区：[1]广西财经学院工商管理学院,广西南宁530003

出　　处：《系统工程》2016年第3期136-141,共6页Systems Engineering

基　　金：国家自然科学基金资助项目(70801021);广西高等学校高水平创新团队及卓越学者计划项目;广西壮族自治区哲学社会科学规划研究课题(15FGL002)

摘　　要：在客户流失预测中,引入损失函数、复杂性函数、属性维度函数和满意评价函数构建了两类错误满意控制模型结构,并以国内、国外电信公司客户流失预测为实例,发现该模型结构能在考虑预测分类错误成本、模型计算成本、属性规模的条件下,兼顾预测模型解释性,是研究客户流失两类错误问题的有效方法。A tradeoff satisfatrory model structure of two types of errors was constructed by using loss function,complexity function,attribute dimensionality function and satisfaction estimation function for customer churn prediction.The structure was used in customer churn prediction for home and foreign telecommunication carriers.It is found that the structure includes classification error cost,model computation cost,attribute scale cost and explanation of prediction model,and provides an effective approach for studying on two types of errors for customer churn.

关 键 词：客户流失 两类错误 满意评价 

分 类 号：F270[经济管理—企业管理]