农村人情消费研究演进综论及未来展望  

Research On The Evolution Of Human Consumption In Rural Areas And Future Prospects

作　　者：俞杰龙[1] 占辉斌[2] 钱大可[1] 

机构地区：[1]嘉兴学院南湖学院,浙江嘉兴314001 [2]黄山学院经济管理学院,安徽黄山245099

出　　处：《江苏商论》2016年第5期17-20,共4页Jiangsu Commercial Forum

基　　金：国家自然科学基金项目"网络口碑对产品销量的影响"(71202006);浙江省教育厅科研项目"人际关系对人情消费意愿的影响及其作用机制研究"(Y201534071)

摘　　要：据调查,我国户均人情消费支出占家庭总收入的比重仅次于食品、医疗和教育,植根于千年传统文化和社会结构的人情消费是国人特有的互动法则。本文阐述了农村人情消费研究的进展,评述了现有研究的不足,并指出未来研究的发展方向。according to the survey, the average human consumption expenditure in China accounted for the proportion of total household income after the food, health care and education, rooted in the thousands of years of traditional culture and social structure of human consumption is people＇s unique interaction rules. This paper describes the progress of the study of human consumption in rural areas, reviews the shortcomings of existing research, and points out the direction of future research.

关 键 词：人情消费 研究进展 未来方向 

分 类 号：F713.5[经济管理—市场营销]