视觉营销实践教学合理性探讨——基于提高本土服装企业品牌竞争力的研究  

Discussion on Feasibity of Visual Marketing Teaching Practice——Based on the Promotion of Local Costume Industry Brand Competiveness

作　　者：韩丹[1] 

机构地区：[1]东北师范大学美术学院

出　　处：《东北师大学报（哲学社会科学版）》2016年第3期254-258,共5页Journal of Northeast Normal University(Philosophy and Social Science Edition)

基　　金：吉林省教育厅"十三五"社会科学研究(202215245)

摘　　要：高素质服装视觉营销人员的培养是市场对服装设计教育的要求,服装视觉营销课程的缺乏客观上削弱了我国本土服装企业的品牌竞争力。具有前瞻性的服装视觉营销课程教学模式的确立,应当发挥"服装与服饰视觉营销实验室"和校外陈列实践基地的作用,突出实践性,才能提升本土品牌的形象及国际竞争力,从而使中国的服装设计从生产大国走向设计强国。The cultivation of high-quality apparel visual marketing personnel is the market demand for fashion design education,Lack of clothing visual marketing course objectively weakened the brand competitiveness of China＇s domestic clothing enterprises.Proactive fashion visual marketing courses teaching model established,Shall be brought into play＂lab＂clothing and apparel visual marketing and display off-campus practice base,Highlight the practical,to improve the image of the local brands and international competitiveness,to make China＇s costume design from producer to powerful design country.

关 键 词：中国服装企业 视觉营销 实践教学 现状 对策 

分 类 号：G42[文化科学—课程与教学论]