广告大赛与广告专业实践教学融合的探讨  

Discussion on the Integration of Advertising Competition and Advertising Specialty Practice Teaching

作　　者：肖凯[1] 

机构地区：[1]广西经济管理干部学院

出　　处：《广西经济管理干部学院学报》2016年第2期104-108,共5页Journal of GuangXi Cadres College of Economic and Management

基　　金：广西壮族自治区教育厅2015年度广西高等教育本科教学改革工程A类项目"广告大赛与广告专业实践课程教学融合的研究与实践"(2015JGA399)

摘　　要：广告专业是一个实践性很强的专业,传统广告教育关于实践的教学,大多停留在"仿真性"的模拟实践上,不能适应日益发展的广告行业的要求,教学内容与行业需求脱节,影响了学生的实践实用技能和就业动手能力的培养。文章通过对融合广告大赛的广告专业实践教学模式构建与实施进行了详细的分析,就如何完善融合教学模式提出了相关建议。Advertising specialty is a practical major,while traditional advertising education about practice teach-ing mostly stay in the＂simulation＂of the simulated practice.We found that the there＇s a separation between teachingcontents and industry,which affecting the ability cultivating of students＇ practical skills and employment,due to thepractice form and the practice effect can＇t meet the requirements of the growing advertisement profession. The authorCombined with a higher vocational college for nearly 10 years of experience in advertising professional practice teach-ing,at the same time how to build and implement the fusion of advertising competition and advertising professionalpractice teaching mode are analyzed in detail,this paper puts forward suggestions on how to improve the integrationteaching mode.

关 键 词：广告大赛 实践教学 广告专业 

分 类 号：F713.80[经济管理—广告] G642[经济管理—产业经济]