“互联网+”背景下白酒新媒体广告的发展路径研究  

Ideas of The Renovation of White Wine Advertising in the New Media

作　　者：唐瑛[1] 

机构地区：[1]四川商务职业学院,四川成都611131

出　　处：《食品与发酵科技》2016年第4期62-64,共3页Food and Fermentation Science & Technology

基　　金：四川省哲学社会科学重点研究基地川酒发展研究中心项目(CJY13-06);四川省哲学社会科学重点研究基地川酒发展研究中心项目(CJY16-05)

摘　　要：互联网+时代已经来临,对于白酒行业的影响意义深远。白酒行业积极应对着互联网+带来的营销模式和销售渠道的巨变。本文试图探寻在互联网+背景下,新媒体白酒广告的发展路径和方法,从而实现白酒品牌的可持续发展。What kind of influence the Internet plus era will have on the Internet industry and traditional industries and how they should prepare for it was a topic white wine businesses discussed. How to play White wine advertising in the new media. In addition, it seeks to explore ideas of renovation in the broadcasting system to realize sustain- able growth in brand name recognition of white wine.

关 键 词：互联网+ 新媒体 白酒广告 

分 类 号：TS261[轻工技术与工程—发酵工程]