民族文化传承与大学生创新创业项目——基于“平安福”汽车饰品创业项目的调查分析  

Thinking of the National Culture Heritage & the College Student Innovation and Entrepreneurship Project——Based on the Investigation and Analysis of the Auto Jewelry Business Project of “Ping An Fu”

作　　者：胡丽霞[1] 吕金彪 孟婉茹 林海爽 

机构地区：[1]北京财贸职业学院,北京101101

出　　处：《北京财贸职业学院学报》2016年第4期56-60,共5页Journal of Beijing College of Finance and Commerce

摘　　要：大学生是我国实施创新驱动发展战略和推进大众创业、万众创新的主力军。职业院校的大学生同时也是我国民族工艺和民族文化的传承者。将民族特色产品、工艺、文化纳入现代职业教育培养过程和体系,培养技艺大师和非物质文化遗产传承人,是职业教育义不容辞的责任。本文以"平安福"汽车饰品创业项目为案例,详细论述了中国传统文化传承和大学生创新创业项目紧密结合的创新探索过程。College students are the main force of innovation-driven development strategy and promoting public en- trepreneurship and innovation. Students of Vocational College are the successor of the China＇ s national technology and national cultural. So it is the bounded duty of vocational education to take the national characteristics of prod- ucts, technology, culture into modern vocational education system, and cultivate the master craftsman and successor of Intangible Cultural Heritage. In this paper, take auto jewelry business project of ＂Ping An fu＂ as an example, to discuss in detail about the innovation process to explore traditional Chinese cultural heritage and college student innovation and entrepreneurship project.

关 键 词：民族文化 创新创业 平安福 4C营销理论 市场调查 

分 类 号：G715[文化科学—职业技术教育学]