“微信热”背后高校思想政治教育的冷思考  

Ideological and Political Education in Universities Behind “We Chat Hot”

作　　者：李新[1] 苏畅[1] 

机构地区：[1]中央财经大学马克思主义学院,北京100081

出　　处：《北京邮电大学学报（社会科学版）》2016年第3期105-110,共6页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：北京市社科基金重大项目(14ZDA10);北京市社科基金项目(14KDB015)

摘　　要：大学生是微信最忠实的拥趸,"微信热"不仅给大学生的工作和生活带来了诸多影响,同时也给高校思想政治教育工作带来了严峻挑战。微信的不可控性,使高校思想政治教育环境趋于复杂;微信立体化的社交形式,使高校思想政治教育方法受到挑战;微信的虚拟性,使高校思想政治教育过程难度加大;微信信息的"碎片化",削弱了高校思想政治教育实效性。在"微信热"背景下,探讨其产生的深层原因,科学应对微信带来的挑战,运用微信进行"微创新"、发挥"微功能",对大学生思想政治教育意义重大。College students are the loyal fans of WeChat. Not only does WeChat bring many influences to college students in their study and daily life, but also it poses serious challenges to the ideological and political education in colleges. Uncontrollable feature of Wechat makes the ideological and political education environment tend to be more complicated; its three-dimensional social form challenges the ideological and political education methods; its virtuality makes the ideological and political education process harder; its fragmentation weakens the effectiveness of ideological and political education. The cause of ＂WeChat hot＂ is discussed and challenges posed by WeChat should be managed. Using ＂innovation＂ and ＂function＂ of WeChat is of great significance for the college students＇ ideological and political education.

关 键 词：微信 高校 思想政治教育 

分 类 号：G641[文化科学—高等教育学] G206.2[文化科学—教育学]