“厂中校”实践教学探索——以《大客户开发实训》为例  

The Exploration and Practice of Teaching in "School in Factory"

作　　者：龚士林[1] 薛源[1] 

机构地区：[1]襄阳职业技术学院,湖北襄阳441050

出　　处：《襄阳职业技术学院学报》2016年第5期12-14,共3页Journal of Xiangyang Polytechnic

基　　金：襄阳职业技术学院2015年度校级重点课题(XZZD1506)

摘　　要：深化校企协同育人,有效开展实践教学,保证学生实习岗位与其所学专业面向的岗位群基本一致,强化教学过程的实践性、开放性和职业性。在"厂中校"的实践教学中,探讨将课堂建到企业市场营销一线,在实践教学方案设计与实施、指导教师配备、协同管理等方面与企业密切合作,提升教学效果。Deepening the school-enterprise cooperation in educating students and effectively carrying out practical teaching ensure that students internship positions and their professional oriented post group basically are consistent and make the teaching process practical, open and professional. In the practice teaching in ＂School in Factory＂ for marketing specialty of Xiangyang Vocational and Technical College, the classroom is transferred to enterprise marketing and close cooperation in the design and implementation of practical teaching plan, guiding teachers, collaborative management enhance the teaching effect.

关 键 词：“厂中校” 校企协同 实践教学 

分 类 号：G712[文化科学—职业技术教育学]