社会网络对公司多元化的影响——基于中国旅游类上市公司的实证研究  

The Impact of Social Network on Corporate Diversification:An Empirical Study of China's Tourism Listed Companies

作　　者：庞晓萍[1] 陈传明[1] 王晗[1] 

机构地区：[1]南京大学商学院,江苏南京210093

出　　处：《当代财经》2016年第10期69-79,共11页Contemporary Finance and Economics

基　　金：国家自然科学基金项目"企业家社会资本;战略过程与企业绩效"(71172058)

摘　　要：很多公司普遍面临着多元化的战略选择,因市场风险高而具有天生多元化倾向的旅游类公司尤其如此。以2005-2013年中国旅游类上市公司为样本,综合使用定量多元线性回归和定性比较研究方法,分别探讨了不同层次社会网络对于企业多元化战略的相关关系和因果关系,得到了稳健一致的结论。企业社会网络可以帮助企业减少获取特定外部资源的交易成本,从而降低企业通过多元化将外部资源内部化的动机;个人社会网络可以帮助管理层获得新产品和新市场的知识和信息,从而提升企业多元化能力。同时,在不确定的市场环境中企业社会网络能更有效地帮助企业控制交易成本,进一步降低企业多元化的动机。Many companies are faced with diversified strategic choices, especially for the companies in tourism industry which have innate tendency of diversification due to the high risk market.Taking the listed companies in China＇s tourism industry from 2005 to 2013 as samples, this article tries to analyze the correlation and causality between the social network at different levels and the corporate diversified strategies by comprehensively using the methods of quantitative multiple linear regression and qualitative comparative study, and a robust and consistent conclusion comes out in the end. The corporate social network may help enterprises reduce the trade costs in gaining access to external resources, thus reducing the motivation of the enterprises to internalizing the external resources through diversification. However, individual social network will help the management to gain knowledge and information of new products and new markets, so as to improve their capability for diversification. Meanwhile, in the uncertain market environment, the corporate social network can help enterprises to control their transaction costs more effectively, so as to further reduce their motivation for diversification.

关 键 词：个人社会网络 企业社会网络 多元化 环境动态性 

分 类 号：F270.7[经济管理—企业管理]