《网络营销与策划》及其教学模式的分化、同构与整合  

The Differentiation, Isomorphism and Integration of “Network Marketing and Planning” and Its Teaching Mode

作　　者：胡广辉[1] 高鹰[2,3] 

机构地区：[1]南通工贸技师学院商贸教研室,江苏南通226010 [2]南通工贸技师学院招生就业处,江苏南通226010 [3]国家中等职业教育改革发展示范学校电子商务重点专业建设项目组

出　　处：《江苏教育研究（职教）（C版）》2016年第7期99-105,共7页

基　　金：江苏省职业技术教育学会2015年度“国示范”课程建设专项课题“电子商务专业核心课程《网络营销与策划》及数字资源建设的实践研究”(项目编号:XHZX2015106)》的成果之一

摘　　要："细分"与"整合"是《网络营销与策划》课程教学模式创新的重要手段。文章通过解决教育教学理论与具体课程《网络营销与决策》及其资源库建设的实践相结合的"接口"问题,构建了多层面、多形式的"教学理论应用(接口)模型"与"专业理论应用(接口)模型",使得理论应用更加贴近教育教学实际工作的需要,更加方便地分析、应对与化解理实一体化教学过程中存在的问题,系统地解决《网络营销与策划》教学与实际岗位工作中的关键性、技术性难题。＂Segmentation＂ and ＂integration＂ are important means for the innovation of curriculum teaching mode of ＂Network Marketing and Planning＂. By solving the cohesive problem of teaching theories and the specific course of ＂Network Marketing and Planning＂ as well as its practice of resource construction, this paper constructs the ＂teaching theory application model＂ and ＂professional theory application model＂ with multi-levels and multi-forms, which makes the theoretical application closer to the actual teaching, makes it more convenient to analyze, deal with and solve the problems in the teaching process with theory and practice integration, and systematically solves the key technical problems in the teaching and actual working practice.

关 键 词：分化 同构 整合 网络营销与策划课程 

分 类 号：G712[文化科学—职业技术教育学]