勒庞“乌合之众”群体心理视阈下高校网络舆情引导策略探究  

Strategies in Guiding College Network Public Opinion from the Group Psychology Perspective of Le Bon's“the Crowd”

作　　者：卢宁[1] 

机构地区：[1]中国矿业大学信息与电气工程学院,江苏徐州221116

出　　处：《扬州大学学报（高教研究版）》2016年第5期58-61,共4页Journal of Yangzhou University（Higher Education Study Edition）

摘　　要：群体心理是高校网络舆情发生和发展的重要因素之一。在高校网络群体性事件中,由于人群聚集的高密度以及舆情主体的特殊性,使得高校"乌合之众"的心理更加复杂和多元。要通过掌握群体心理传播特征,畅通沟通渠道;把握从众心理的规律,辩证处理大学生从众行为;抓住舆情发展的时间节点,疏导大学生负面情绪等,对舆情进行心理应对。同时,要从加强校园文化建设,优化高校网络生态环境;加强大学生"舆论领袖"培养,提升"草根领袖"引导的实效性;加强高校网络舆情工作队伍建设,提升工作的专业素质;加强高校网络舆情主体教育,提升大学生网络素养等方面,加强高校网络舆情的引导。Group psychology is one of the important factors in the occurrence and spreading of college network public opinions.In college network group incidents,the high population density and the specialness of opinion subjects complicate and diversify the psychology of＂the Crowd＂.To properly deal with college network public opinions,we need to grasp the communication properties of group psychology,keep track of the crucial temporal points of public opinion development,and smooth out the negative emotions of college students.Besides,we should optimize the network ecology in colleges,cultivate some＂opinion leaders＂among college students,positively guide the ＂grassroots leaders,＂construct a professional team of handling network public opinions,and strengthen the education of the subjects of college public opinions.

关 键 词：群体心理 高校网络舆情 网络舆情引导 

分 类 号：G641[文化科学—高等教育学] G206.3[文化科学—教育学]