高校旅游纪念品设计类专业的发展现状研究——以海南等旅游大省为例  

On the Status Quo of Development for Tourist Souvenirs Design Specialty in Universities and Colleges——A Case Study of Major Tourism Provinces like Hainan

作　　者：张红梅[1] 周春花[1] 张梦[1] 

机构地区：[1]海南师范大学美术学院,海南海口571158

出　　处：《海南师范大学学报（社会科学版）》2016年第10期140-144,共5页Journal of Hainan Normal University(Social Sciences)

基　　金：海南省高等学校教育教学改革研究项目"弘扬椰岛文化--海南高校旅游产品设计专业的建设与发展研究"(项目编号:HNJG2014-25);海南师范大学博士科研启动项目"海南高校旅游产品设计相关专业的发展现状调查";河南省科技发展计划"当代艺术衍生品的开发与创新研究"(课题编号:132400411283)

摘　　要：旅游纪念品设计不但是设计学专业教育的一部分,而且也是与旅游产业经济发展相关联的一个专业。虽然旅游纪念品市场的发展潜力很大,但专门的设计人才却一直处于缺乏和游离的状态,市场对人才的需求面十分模糊。在这种背景下,高校旅游纪念品设计类专业一直停滞在起步阶段,呈现出办学定位模糊、就业面狭窄、后续发展乏力的局面,正逐渐被其他设计类专业所替代或覆盖。如何解决人才培养和市场需求的相互制约,已成为当前探索高校旅游纪念品设计类专业发展道路、进而促进高校特色学科建设的重要问题。Tourist souvenirs design is not only a part of education for the design specialty but also closely linked with the development of tourism economy. Although the tourist souvenirs market has great potentials,there is still a shortage of specialized souvenir designers,and the market demand for such talents is rather vague. Under such a circumstance,the specialty of tourist souvenirs design at college has been stagnant in its initial stage,as is evident in its vague schooling orientation,its narrow employment range,its weak follow-up development and its gradual replacement or coverage by other design specialties. How to solve the issue of reciprocal restraint between the personnel training and the market demand has become a key issue to explore a development path for tourist souvenirs design specialty at college so as to promote the construction of characteristics disciplines in universities and colleges.

关 键 词：旅游纪念品设计 产品设计 高校教育 特色学科 

分 类 号：G420[文化科学—课程与教学论]