市场竞争结构对虚拟联盟内知识领先企业共享意愿的影响  

Influence of Market Competition Structure on Knowledge Sharing Intention of Knowledge-leading Enterprise in Virtual Alliance

作　　者：唐厚兴[1] 

机构地区：[1]南昌工程学院工商管理学院、江西省水安全与可持续发展软科学研究基地,江西南昌330099

出　　处：《科技管理研究》2016年第22期150-156,共7页Science and Technology Management Research

基　　金：国家自然科学基金项目“虚拟联盟内企业间知识共享社会困境形成机制及破解方法研究”(71261019);江西省高校人文社科规划项目“区域融合背景下的江西省自主创新能力提升机制研究”(GL1590)

摘　　要：基于市场竞争结构视角,构建博弈模型,围绕初始市场容量、市场份额、市场容量增量三个因素,分析其对虚拟联盟内知识领先企业知识共享意愿的影响。研究结果表明,一是市场竞争结构对知识领先企业的知识共享意愿具有重要影响;二是初始市场容量与知识领先企业的知识共享意愿存在倒"U"型相关关系,而市场容量的增量以及知识领先企业所占市场份额与知识领先企业的知识共享意愿存在正相关关系;三是如果虚拟联盟能形成有效约束力,保证市场竞争结构的不变,那么将有效提升知识领先企业的知识共享意愿。该研究也为如何从市场经济手段促进和完善企业间知识共享提供了新的视角和思路。In this paper, a game model is constructed based on the perspective of market competition structure. And then, it is analyzed about the influence of initial market capacity, market share and market capacity - added on knowledge sharing intention of knowledge - leading enterprise within the virtual alliance. The results show that： Firstly, the market competi- tion structure has an important impact on knowledge sharing intention of knowledge - leading enterprise. Secondly, there is a relationship with inversed ＂U＂ shape between initial market capacity and knowledge sharing intention of knowledge - leading enterprise, and there is a positive correlation between market capacity - added and knowledge sharing intention of knowledge - leading enterprise. Thirdly, if a virtual alliance can form effective regulations to keep the competitive structure of market stable, it will effectively enhance the knowledge sharing intention of knowledge - leading enterprise. This paper provides a new perspective and thought to promote and improve the knowledge sharing among enterprises.

关 键 词：知识共享 意愿 市场竞争结构 虚拟联盟 

分 类 号：F272[经济管理—企业管理]