初次创业者创业预期形成的案例研究:资源保存理论视角  

A Case Study on How to Shape Entrepreneurial Expectation of Novice Entrepreneur:Based on Resource Conservation Theory

作　　者：陈建安[1,2] 程爽[1] 武雪朦 

机构地区：[1]武汉大学经济与管理学院 [2]武汉大学中国产学研合作问题研究中心,湖北武汉430072

出　　处：《科技进步与对策》2016年第22期122-130,共9页Science & Technology Progress and Policy

基　　金：国家社会科学基金教育学一般项目(BIA150092)

摘　　要：依据资源保存理论,初次创业者在创业过程中通过自身努力不断扩充各种外部资源和内部资源,形成创业预期。在创业之前,初次创业者利用个体初始资源(人格特质、知识技能、创业渴望)形成创业预期(即创业动机);在投入创业之后,初次创业者积极整合团队资源,获取家庭、学校、社会的支持资源,与创业动机共同构成创业资源大棚,大棚资源的丰富与否影响新一轮的创业预期。基于对11位大学生初次创业者的半结构化访谈,对访谈记录进行了内容分析,验证了创业预期形成模型。最后,针对初次创业者如何通过丰富创业资源大棚促进创业预期的形成,提出了建议。According to the conservation of resources（COR）theory,entrepreneurs constantly seek external resources and internal resources through their own efforts,and form their entrepreneurial expectations.Before starting a business,a novice entrepreneur makes his entrepreneurial expectations（entrepreneurial motivation）according to individual resources（knowledge and skills,personality traits,entrepreneurial desire）.In the process of starting a business,a novice entrepreneur integrates actively team resources,and strives for external resources from family,school and social support.All these resources constitute entrepreneurial resource caravans,and further form his new entrepreneurial expectations.Based on semi-structured interviews of eleven college student entrepreneurs,it conducts a content analysis of the interview records and verified the model of entrepreneurial expectations formation.Finally,some suggestions are put forward how novice entrepreneurs enrich the entrepreneurial resource caravans to shape their entrepreneurial expectations.

关 键 词：资源保存理论 创业预期 创业动机 初次创业者 创业资源 

分 类 号：F272.2[经济管理—企业管理]