全媒体时代“翻转课堂”教学模式设计——以电子商务客户服务为例  

Design of "Flipped Classroom" Teaching Model-for the Example of Customer Service in E-business

作　　者：范微娜[1] Fan Weina(Zhejiang Institute of Economics and Trade Hangzhou 310018)

机构地区：[1]浙江经贸职业技术学院,杭州310018

出　　处：《办公自动化》2016年第22期40-41,共2页Office Informatization

摘　　要：全媒时代给传统课堂教学带来新技术,一方面丰富了教学内容,提高了教学效率;但另一方面学生接受到的信息碎片化、热衷短消息阅读缺乏思考以及信息的系统性和条理性被弱化。《电子商务客户服务》作为电商专业的专业必修课之一,具有一定的系统性,需要大量的思考和实践练习,本论文对《电子商务客户服务》"翻转课堂"的教学模式进行设计。In the media are, new technology has been brought in classroom, so the education has been supported and promoted. Though the students accept more information, they have less impression and understanding in brains. Cus- tomer Serviee in E-business is a compulsory course on major which needs practice and thinking. The flipped classroom teaching model will be designed for Customer Service in E-business in this paper.

关 键 词：电子商务客户服务 教学模式 翻转课堂 

分 类 号：G423[文化科学—课程与教学论]