徒步旅游感知风险及其影响研究  

Risk Perception of Hiking Tourism

作　　者：佘升翔[1] 杨姗姗[1] 杨帆[2] 陈阳[1] SHE Shengxiang YANG Shanshan YANG Fan CHEN Yang(Modern Enterprise Management Research Center, Guilin University of Technology , Guilin 541004, China Shaanxi University of Technology, Hanzhong 723000, China)

机构地区：[1]桂林理工大学现代企业管理研究中心,广西桂林541004 [2]陕西理工大学管理学院,陕西汉中723000

出　　处：《旅游论坛》2016年第5期30-33,共4页Tourism Forum

基　　金：国家自然科学基金(71361004);广西人文社科重点研究基地资助

摘　　要：在户外徒步旅游安全问题凸显的背景下,从风险的主观方面探索徒步旅游者感知风险的维度及其影响非常重要。以桂林地区徒步活动爱好者为对象,通过文献分析、实地访谈和问卷调查,得出了徒步旅游的感知风险维度。研究发现,徒步旅游存在"人身风险"和"心理风险"两个基本的感知风险维度,并揭示了这两种感知风险的不同性质和作用。通过统计分析发现,性别和行为特征对徒步旅游感知风险水平有着明显的影响。As outdoor traveling safety becomes a prominent problem in China, it is important to explore the dimensions of perceived risk of hiking tourism and the effects from the subject side of risk perception. This study focused on hiking travelers, used literature analysis, field interview and questionnaire survey to obtain the dimensions of perceived risk based on the concept of worry. The study identified two basic dimensions of perceived risk, that is physical risk and psychological risk, and indicated the distinct nature as well as the effects of them. The statistical analysis found that gender and behavioral characteristics have evident influences on the perceived risks of hiking tourism. The results can contribute to deeper understanding of the hiking travelers group by the relevant regulators and business, as well as better traveling products design and service improvement.

关 键 词：徒步旅游 感知风险 旅游偏好 

分 类 号：F592[经济管理—旅游管理]