从校企合作到产教融合——商务英语教学改革的探索与实践  

From School Enterprise Cooperation to Integration of Production and Education——Exploration and Practice of Business English Teaching Reform

作　　者：蓝国兴[1] 

机构地区：[1]贺州学院,广西贺州542800

出　　处：《黑河学院学报》2016年第5期61-63,14,共4页Journal of Heihe University

基　　金：2015年广西高等教育本科教学改革工程项目"应用技术型人才培养视阈下商务英语专业产学研合作教育的构建与实践"(2015JGB398)

摘　　要：校企合作是高校为了实现人才培养与市场需求对接,主动向企业靠拢,与企业联合办学的单向过程。产教融合是校企合作的高级阶段,是校企双向出力、双向整合的互动过程。商务英语教学改革应从校企合作走向产教融合,让学生将所学的理论知识应用到具体的外贸操作中,才能实现人才培养目标。要实现产教融合,高校应与企业合作共建创新创业团队,共建产教融合实践基地,利用跨境电商交易平台,完成商务英语实践教学与产业需求的无缝对接。The school enterprise cooperation is a one-way process, in order to achieve the talent training and market demand, the initiative to close to the enterprise, and enterprise joint school. The integration of production and education is the advanced stage of school enterprise cooperation, and it is an interactive process of two-way integration and cooperation between college and enterprise. Business English teaching reform should be carried out from school enterprise cooperation to the integration of production and education, so that students can apply the theoretical knowledge to the specific foreign trade operation, in order to achieve the goal of talent training. To achieve the integration of production and education, colleges and universities should cooperate with enterprises to build innovative entrepreneurial team, to build the integration of production and education practice base, use cross-border electricity trading platform, seamless completion of practice teaching of business English and the demand of industry.

关 键 词：校企合作 产教融合 商务英语 教学改革 

分 类 号：G712[文化科学—职业技术教育学]