管理者环境认知能够提升企业绩效吗——前瞻型环境战略的中介作用与商业环境不确定性的调节作用  

Does Manager's Environmental Cognition Improve Firms Performance?The Mediating Role of Proactive Environmental Strategy and the Moderating Role of Business Environmental Uncertainty

作　　者：和苏超[1] 黄旭[1] 陈青[2] He Sucha Huang Xu Chen Qing(The School of Business Administration, Southwestern University of Finance and Economics Department of Economic Management, ChengDu Sport Institute)

机构地区：[1]西南财经大学工商管理学院 [2]成都体育学院经济管理系

出　　处：《南开管理评论》2016年第6期49-57,共9页Nankai Business Review

基　　金：国家自然科学基金项目(71472155);国家社会科学基金项目(16BGL178)资助

摘　　要：随着经济快速发展,前瞻型环境战略成为企业的必然选择。目前国内关于前瞻型环境战略的研究仍较少,且大都忽略了前瞻型环境战略对于企业非财务绩效的影响,所以有必要结合我国环境实践进一步研究前瞻型环境战略的影响因素及其作用机制。为此,本文以2 0 7家重污染行业企业为研究对象,以管理者环境认知为企业的内部因素,商业环境不确定性为外部因素,研究内外部因素共同作用对前瞻型环境战略的影响,并分析了前瞻型环境战略对企业环境绩效和财务绩效的影响。本文利用层次回归发现,管理者环境认知是企业采取前瞻型环境战略的重要影响因素,当管理者认为自然环境问题是企业发展机会时,更容易实施前瞻型环境战略;前瞻型环境战略能够提升企业环境绩效和财务绩效;管理者环境认知通过前瞻型环境战略的中介作用对企业绩效产生影响,其中前瞻型环境战略在管理者环境认知和环境绩效的关系中起部分中介的作用,在与财务绩效关系中起完全中介的作用;商业环境不确定性负向调节管理者环境认知与前瞻型环境战略间的关系。为促进企业前瞻型环境战略的实施,应从关注内外部利益相关者需求、营造良好的绿色氛围、维护稳定的经营环境、提升管理者环境的机会认知等方面入手。With the rapid development of economy, the pollution of environment has become worse than ever before, therefore, proac- tire environmental strategy is an inevitable choice for firms. So far, the studies of proactive environmental strategy are still rare in do- mestic, and they ignore the non-financial performance of firms af- fected by proactive environmental strategy. It is necessary to further study the influencing factors of proactive environmental strategy and its mechanism of the action. Therefore, we select 207 heavy pol- lution firms as research subjects, manager＇s environmental cogni- tion as internal factors and the uncertainty of business environment as external factors. Then, we examine the effect of internal and external factors on proactive environmental strategy. Additionally, we analyze the effect of proactive environmental strategy on non-fi- nancial performance of firms and financial performance of firms. We use hierarchical regression method and find that： manager＇s environmental cognition is a key factor for taking proactive envi- ronmental strategy in firms. When managers recognize natural en- vironment issues as a chance, it is more likely to take proactive en- vironmental strategy. Proactive environmental strategy can improve enterprise＇s environmental performance and financial performance. Manager＇s environmental cognition influence the performance of firms through the mediator role of proactive environmental strate- gy, and proactive environmental strategy play partly a mediator role on relationship between manager＇s environmental cognition and environmental performance. Besides, they completely play a media- tor role on relationship between manager＇s environmental cognition and financial performance. The uncertainty of business environ- mental negatively regulates the relationship between proactive envi- ronmental strategy and manager＇s environmental cognition, which means compare with the high business environment uncertainty, enterprise is more likely to take proac

关 键 词：管理者环境认知 前瞻型环境战略 商业环境不确定性 

分 类 号：F272.91[经济管理—企业管理] F406.7[经济管理—国民经济] F425