微商模式下大学生创业教育的对策研究  

Research on the Countermeasures of College Students' Enterprise Education under the WeChat Business Model

作　　者：吴萍[1] 

机构地区：[1]宁波教育学院,浙江宁波315000

出　　处：《商丘职业技术学院学报》2016年第6期107-110,共4页JOURNAL OF SHANGQIU POLYTECHNIC

基　　金：2016年浙江省教育科学规划课题"微商模式下大学生创业教育对策研究"(项目编号:2016SCG112)

摘　　要：在"互联网+"时代中,微商创业凭借自身门槛低、投入小、传播范围广等优势,获得了大学生群体的青睐。高校有必要充分发挥自身的教育功能,通过强化微商创业教育有效提升大学生的创业能力,从而提升大学生创业成功率。本文分析了大学生微商创业的意义,在创业现状的基础上,研究与探讨了微商模式下大学生创业教育的对策。In the ＂Internet plus＂ era,the WeChat Business enterprise won the favor of college students by virtue of its low threshold,low cost,wide spread range and other advantages.Colleges and universities have to play their own educational functions to improve the college students＇ entrepreneurial success rate,through strengthening the WeChat Business enterprise education to achieve the effective promotion of college students＇ entrepreneurial ability.The paper analyzes the significance of the development of the WeChat Business enterprise,and on the basis of the entrepreneurial status,studies and discusses the countermeasures of the WeChat Business enterprise education for college students.

关 键 词：微商模式 大学生 创业教育 对策研究 

分 类 号：F279.2[经济管理—企业管理] G718.5[经济管理—国民经济]