鲍德里亚对拜物教机制与内涵的新解读  

Baudrillard's New Explanation on the Mechanism and Connotations of Fetishism

作　　者：周露平[1] 

机构地区：[1]扬州大学社会发展学院,江苏扬州225600

出　　处：《学术交流》2017年第1期111-116,共6页Academic Exchange

基　　金：扬州大学人文社科项目"<资本论>的哲学思想研究"(xjj2015-21)

摘　　要：鲍德里亚认为,消费社会中拜物教的运作机制发生了重大变化,显示为整个社会对符码的崇拜,主要体现为商品、货币、资本在内的经济关系及符号的意指关系受符码模型的操控,形成一个崇拜机制——人屈从于经济(商品、货币、资本)的统治,形成经济拜物教;经济拜物教屈从于符号拜物教,接受符号的统治;经济与符号的拜物教屈从于符码。进而提出,符码拜物教的内涵是符码统治一切,并召唤着人、商品、符号等屈从于其统治,并以编码与解码形式自由编制出社会逻辑与文化逻辑。Baudrillard holds that great changes occurred in the operation mechanism of fetishism in the con-sumer society, illustrated by the overall worship for the code in the society as well as the code model S mamp- ulation of symbol denotation and economic relationship including commodities, money and capital, thereby forming a kind of admiration, people bent to the ruling of economy （ commodity, currency, capital）, forming economic fetishism; economic fetishism was subjected to code fetishism under its governance; the fetishism of economy and code crawled to code. Furthermore, he held that the connotation of code fetishism remained code＇ s ruling everything, forcing man, goods, symbols under its control, and social and cultural logics estab- lished within the free encoding and decoding patterns.

关 键 词：拜物教 政治经济学 符号 符码 

分 类 号：B565.5[哲学宗教—外国哲学] F091.3[经济管理—政治经济学]