可持续心智模式的结构与测量  

The Concept Structure and Measurement of the Sustainable Mental Model

作　　者：龙成志[1] LONG Chengzhi(Business Administration Department, Guangdong University of Finance, Guangzhou , 510623, China)

机构地区：[1]广东金融学院工商管理系,广州510623

出　　处：《心理技术与应用》2017年第1期32-42,共11页Psychology(Techniques and Applications)

基　　金：广东省自然科学基金项目"基于品牌可持续性涌现的复杂系统研究"(2015A030313703);广东省普通高校重点平台建设及创新强校项目"品牌可持续性涌现机理研究"(2014WTSCX120)

摘　　要：可持续心智模式可定义为人们心智层面存在的用于描述、解释人与自然关系以及处理该类关系的复杂心理机制。经过文献研究与理论推演,该研究提出了由可持续认知、环境价值观与行为意动组成的构念模型。经过严格的题项发展、项目分析、因素分析、测量模型拟合与验证性分析,该研究提出了信效度可靠的施测量表。该研究将可持续心智模式界定为构成性多维构念,通过引入3个结果变量建构结构方程模型对各维度因素的荷载参数进行了估计。As a new construct, Sustainable Mental Model can be defined as the cognitive schemata, environmental value and psychological mechanism when someone dwells with environmental problems and sustainability issues, with which we can explain, judge and predict sustainability phenomenon. After literature research and theoretical deduc- tion, this article suggested a model with three dimensions, including sustainability awareness, environmental belief and behavior intention. After several critical and scientific research steps including scale developing, items analyzing, factor confirming analysis, the author put forwards valid and robust scales. It shall be deemed as an aggregate multidimensional construct （AMC） in this study. Thus, the load of different dimensions can be estimated with SEM, after introducing three dependent variables.

关 键 词：可持续发展 可持续心智模式 因素分析 验证性因子分析 

分 类 号：B841.7[哲学宗教—基础心理学]