Seminar教学法在市场营销课程教学中的效果分析  

The Effect Analysis of Seminar Teaching Method in Marketing Curriculum

作　　者：杜维[1] DU Wei(College of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 400065,Chin)

机构地区：[1]重庆邮电大学经济管理学院,重庆400065

出　　处：《教育教学论坛》2017年第13期150-151,共2页Education And Teaching Forum

基　　金：重庆邮电大学教育教学改革项目"基于社会互动理论的Seminar教学法对营销专业课程授课质量的影响研究"(XJG1511)

摘　　要：市场营销教学需要学生具有较强的主动性,多层次多角度地分析市场营销问题。传统教学方式中单向的教学方式难以激发学生学习的积极性。基于此,本文介绍了Seminar教学法的教学方式和特点,并分析了其在市场营销教学中的应用效果。Marketing curriculum teaching requires students＇ initiative,and to analyze marketing problems in multi dimensions and perspectives. Traditional teaching methods are hard to inspire the study enthusiasm of students. Based on this,this paper introduced the teaching methods and characteristics of Seminar teaching method,and analyzed its application effect in the teaching of marketing.

关 键 词：市场营销 SEMINAR教学法 教学实践 

分 类 号：G642.41[文化科学—高等教育学]