新媒体环境下高校突发事件公共舆情应对策略  

Coping Strategies of University Emergency Public Opinion under the New Media Environment

作　　者：童云飞[1] 朱勤[1] 

机构地区：[1]嘉兴职业技术学院学生处,浙江嘉兴314036

出　　处：《黑龙江教育学院学报》2017年第1期148-150,共3页Journal of Heilongjiang College of Education

基　　金：浙江省高等教育保卫工作专业委员会重点研究课题立项"新媒体背景下高校处置校园公共危机舆情的机制研究"成果之一;2015年省教育厅思政专项课题"平安校园视阈下高职学生思想动态研判机制研究"成果之一(Y201534888)

摘　　要：新媒体的产生和壮大不断改造着舆论生态,也对高校处理突发事件构成了新的挑战。从公共关系、危机管理和新媒体的特点等不同角度,分析新媒体时代高校在应对突发事件公共舆情的工作中存在的主要问题及成因,结合高校思政教育工作和学生管理工作的经验与思考,提出了强化高校公关形象建设和制度建设,增加信息透明度和体现真诚的态度,针对新媒体的特点采用对症下药的应对技巧等措施,对高校进一步做好这项工作提供了有益的建议。The emergence and growth of new media constantly transform the ecology of public opinion, and poses a new challenge to colleges and universities＇ response to the emergency. This paper, from perspectives of the public relations, crisis management and the characteristics of new media, analyzes the main problems existing in colleges and universities＇ public opinion work when dealing with incidents in the new media era and the causes. Combined with the experience and thoughts of the ideological and political educa- tion and student management work in colleges and universities, this paper puts forward measures such as strengthening public relation image construction and system construction, increasing the transparency of information and exhibiting a sincere attitude, taking action according to the characteristics of new media and other measures to provide useful suggestions for the improvement of this work in colle- ges and universities.

关 键 词：新媒体 高校 突发事件 公共舆情 常见问题 应对策略 

分 类 号：G647[文化科学—高等教育学]