转基因食品风险感知、态度及其影响因素——基于661名广西大学生的调查研究  

Risk perception,attitudes and influence factors towards genetically modified food——A survey based on 661 students in Guangxi

作　　者：佘升翔[1] 邓秋迎[1] 陈阳[1] 田云章[2] 

机构地区：[1]桂林理工大学管理学院,广西桂林541004 [2]陕西理工大学管理学院,陕西汉中723000

出　　处：《桂林理工大学学报》2016年第4期871-876,共6页Journal of Guilin University of Technology

基　　金：国家自然科学基金项目(71361004);广西高校人文社科重点项目(SK13ZD021)

摘　　要：大学生是未来社会的中坚力量,本研究试图了解该群体对转基因食品的风险感知和态度,特别是深入考察其影响因素,为相应的政策制定提供决策参考。采用调查问卷法,获得661份有效问卷,并进行统计分析。研究发现:(1)广西大学生缺乏对转基因食品的了解,但总体上表现出对转基因食品这一新兴事物的开放性,整体态度和消费意向趋于积极;(2)对科学界的信任程度高于对政府和企业界的信任,但总体信任程度还不够高;(3)对转基因食品的风险感知受到恐惧、新事物、后果严重等风险因子的显著影响,但感知风险并不影响他们对转基因食品的态度;(4)对转基因食品的整体态度和消费意向受到感知利益、信任、伦理判断等因素的影响,其中感知利益的影响最为强烈。The college students will be the backbone of the future society,so this study attempts to investigate the perceived risk,attitude of college students towards Genetically Modified Food（GMF）,especially the underlying factors,in order to provide supports for related policy making.We used a questionnaire survey and obtained 661 validate questionnaires.The statistical analysis showed that college students in Guangxi（1） had little undestanding about GMF,but generally showed open to GMF.Thus their attitude and consumption intention were positive.（2） They trusted the scientific community more than the government and the business,whereas the level of trust was not high enough.（3） They had perceived risk of GMF significantly influenced by dread,new risk and their severity of consequence,whereas perceived risk did not affect the attitudes and consuming intention toward GMF.（4） Their attitude and consuming intention were affected by the perceived benefits,trust,ethical judgment and other factors,while perceived benefits appeared to be the most.

关 键 词：转基因食品 感知利益 感知风险 态度 

分 类 号：C915[经济管理]