新商业模式的二元性:合法性与异质性  

Ambidexterity of New Business Model:Legitimacy and Heterogeneity

作　　者：李永发[1] 李东[2] 张尚民[2] 

机构地区：[1]安徽财经大学消费者行为研究中心,安徽蚌埠233041 [2]东南大学经济管理学院,江苏南京210096

出　　处：《科技进步与对策》2017年第3期98-103,共6页Science & Technology Progress and Policy

基　　金：安徽省社会科学规划项目(AHSKY2015D85);安徽高校人文社会科学研究项目(SK2016A0037)

摘　　要：商业模式的成型和成功,依赖于商业模式的二元性,即合法性与异质性。基于3721网络实名商业模式的案例分析发现,商业模式内外部合法性是商业模式现实成型的基础,而商业模式在竞争中取胜则需要焦点企业创建和维持商业模式的异质性。新商业模式功能的实现需要大量利益相关者共同努力,而在此过程中,作为一个新知识体系的商业模式,存在被竞争对手学习、模仿的可能,这必将削弱新商业模式的异质性。但是,基于商业模式的活动元理论,活动元的设计与配置是新商业模式二元性的决定因素。The shaping and success of business model rely on the ambidexterity of business model, that is, legitimacy and heterogeneity. Based on case analysis of business model about 3721 real-name network,found that internal and external le-gitimacy of business model is the basis of business model shaping, while win in competition for business model needs key enterprises to create and maintain its heterogeneity. Function realization of new business model requires joint efforts of lots of Stakeholders. For business model as a new knowledge system,there is the possibility of learning and imitating by its ri-vals, which will weaken the heterogeneity of new business models. But based on activity unit theory of business model,the ambidexterity of new business models depend on the design and configuration of activity units.

关 键 词：商业模式 二元性 合法性 异质性 

分 类 号：F274[经济管理—企业管理]