应用型转型背景下的广告学毕业设计环节创新与实践——以仰恩大学广告学专业为例  

On Reform to Graduation Design of Advertising in Application Oriented Transformation of Colleges:Taking the Advertising Specialty of Yang-En University as an Example

作　　者：王云松[1] 刘巧云[1] 

机构地区：[1]仰恩大学

出　　处：《学术问题研究》2016年第2期72-75,共4页Academic Research(Integrated Edition)

基　　金：2014年仰恩大学校级教育教学研究课题(JY20143001);2016年福建省本科高校教育教学改革研究项目(JZ160226)

摘　　要：毕业设计和毕业论文是人才培养最后阶段采用的一种知识、技能整合性的训练环节。为解决广告学毕业设计（论文）环节中常见的不足,仰恩大学广告学专业系统构建并实施了基于产学合作的综合毕业设计改革模式,该模式凸显了协同育人的应用型人才培养特点,提升了广告学人才培养的适应性和针对性。广告学综合毕业设计改革的模式、特色和实践中取得的成效,可为同行院校的相关改革提供借鉴和参考。Graduation design（thesis）is a critical part of personnel training which is full of integrated skill-training and knowledge.To deal with the common problems in graduation design,the advertising department of Yang＇en University constructed and implemented a reform project which is based on the cooperation of education and industry.And the reform project has highlighted the characteristics of applied talents-cultivation with the concept of collaborative education.It enhances the adaptability of advertising talents cultivation.The reform succeeds in many aspects,including the reform of education model,teaching characteristics and practice model.It can be a good example for the reform in other colleges.

关 键 词：应用型 广告学 毕业设计 毕业论文 

分 类 号：G420[文化科学—课程与教学论]