布鲁诺-姆纳里儿童绘本设计的启示与思考  

Thoughts and Inspirations from the Design of Children's Picture Book by Bruno Munari

作　　者：唐晓刚[1] 

机构地区：[1]中国人民大学艺术学院艺术设计系

出　　处：《浙江艺术职业学院学报》2016年第4期101-107,共7页Journal of Zhejiang Vocational Academy of Art

摘　　要：布鲁诺-姆纳里《雾中马戏团》将人的运动规律和视觉规律运用到书籍设计当中,让读者体验行走时所看到的情景,去感受书中传达的内容,书籍令阅读成为对内容的一种体验方式。这本书在书籍内容的传达方式、书籍形式语言创造性使用等方面,改变了我们对传统的书的概念和认识。好的设计表现就是准确和清晰的内容传达、惊奇与感叹的设计语言运用,让读者耳目一新。A good design work, encompassing knowledge from a variety of fields, could enlighten people and challenge readers＇ whole perceptions. The Circus in the Mist by Bruno Munari applied the motion and visual laws of hu- man to the design of the book so that readers could experience the scenes as if walking themselves and understand what the book illustrated. The book turns reading into a means to experience the contents. This picture book reinves- ted our traditional perceptions on books in terms of the communicating methods of contents and the forms of the book and language creativity. A good design entails a precise and clear communication of the contents as well as an amazing use of language creativity, providing a refreshing experience for readers. Therefore, it is worthwhile for us to learn the designers＇ way of thinking and draw salutary lessons on expression methodology.

关 键 词：绘本 体验式表达 布鲁诺-姆纳里 书籍形式 设计语言 

分 类 号：J205[艺术—美术]